This looks pinky coral in the container, however on it seems more pink unless you build up the colour. What I like about this is that the colour is buildable, it moisturises the lips and gives them a pop of a really cute colour. I thought I would prefer pink fish, which I will also review, but this is actually now my favourite! It is such a warm and pretty colour. It goes on something in between a gloss and a lipstick, it has the pigmentation of a lipstick, the shine of a gloss, but has the added bonus of a conditioning balm. This did moisturise my lips, preventing them from chapping, however I found it a little obsolete when my lips were already chapped because the colour went patchy and the formula didn't really improve my lips. So I find Vaseline lip therapy a little better if it gets to the chapping phase. The packaging is simple but cute with the Hello kitty face on it, this was a really good buy!