This looks a scary reddish pink with a hint of brown in the tube, however it is virtually clear on the lips, because it is so sheer. It is lovely and glossy with a touch of shimmer, but it would be so much nicer if the colour had more pay off! It does have a pinky red tint to the lips, however it would have been nicer if it was more "what you see is what you get". I love the packaging, but the product itself is a little disappointed. I do like that it makes my lips look a little deeper in colour, but I feel it should have more colour to it then this!