This is an OK product for the price. It lengthens a lot and volumises, so I'd say it gives that false lash effect it claims. However this formula really smells bad! It also makes lashes very stiff and it can clump them up so bad, so you have to use it very sparingly or you will get spider legs. It is also very wet, it takes a while to dry so I did have some problems with smudging and getting it between my eye and eyebrow. The curves brush does help catch all the lashes though. So it does lengthen and it is an OK mascara, but it has it's faults. Maybelline is also under the P&G umbrella and so it has been linked with animal testing, so I won't be buying this again!