I'd say this is a berry colour, it is more on the pink side then purple. It is a very light and subtle colour. The gloss makes it look a lot nicer then without. The texture of this lipstick is really not nice, it is so sticky and difficult to apply that it pulls on the lips because it isn't very soft it doesn't glide. It can also go a little bitty if you put too much on. This is virtually like a glue, it is so sticky it feels like it is gluing your lips together, and also feels quite drying. It also kind of smells like play doh. Once you put the gloss on it is so much better, it is shiny and it improves the texture of the lipstick. It looks really nice. This infallible lipstick claims to be long lasting, and I'd say it is, however the gloss you need to put on top is not, so reapplication is sadly inevitable, even though the colour does last. I feel this defeats the whole point. So the colour is nice and subtle and pretty, the texture of these lipsticks is naaaasty, the gloss is nice but needs reapplication frequently, the colour does last but the texture doesn't stay nice. So pros and cons with this really. I also found out L'Oreal tests on animals so I will not be buying anymore of their products.