This is my first Jemma Kidd product so I didn't know what to expect in terms of it's quality.
I got this free with Red magazine, however this usually retails at £14, so price-wise it is in MAC territory. This is in Coral, as I have plenty of pinks and reds, and I have always worn them as a safe option, so I decided to leave my comfort zone and go for something a little different. This really is a beautiful shade in the tube, however I was a little scared it would give me weird coloured lips, however not at all! This is sheer enough that your lips don't go orangey, but coloured enough to give lips a lovely and fresh tint of colour. I love this shade, it is different but pretty. The colour is also buildable so you can apply depending on what shade of colour you want.
In terms of formula it is as it says, high shine and silky. It doesn't settle into lines, applies evenly, sheer but buildable colour, it's silky but not sticky, and it lasted quite well on my lips. It doesn't taste of anything, however has a lovely and light citrus smell, kind of smells like fruitellas!
The packaging is nice and simple, but also strong and sturdy. It is also square which is a little unusual but nice.
Overall, a lovely lipgloss that's a pretty colour and great quality. Would I have paid full price for it... Probably, it is a really good lipgloss.
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